Path to recovery from covid-19 hit

COVID-19 has impacted the entire Indian economy, with its adverse effect from complete lockdown to partial unlock that has resulted disruption in the entire supply chain, demand is all in vain and we observe a huge shift in consumer behavior. This is now considered as an economic and humanitarian crisis. There is a trade-off for the policymakers to either save the economy from freefall or contain the Pandemic, save important lives and prevent
further transmission. Impacting complete business dynamics, with many businesses running out of cash. As the uncertainty prevails and situation worsens the businesses are in dire need of data driven strategic guidance system to effectively channelize their recovery.

We have studied the impact of COVID-19 on businesses and domains with respect to stocks movement data and sales simulations using the economic parameters we can derive the path, pace and patterns of recovery duly validated by the demand proxy. The results of the study include the short-term recovery patterns for a whole range of domains including Telecom, Pharma, FMCG, Automobile, Realty etc. and their growth projections for the FY 20–21 taking into account the economic projections and variability in the parameters which can help companies better plan their short term and long term goals and thus revive their businesses.

Hence from the study we can conclude that Pharma is the least hit category and will lead the path to recovery followed by FMCG-essential goods and personal care segment. The hardest hit segments would include Automobile, Realty, and Media which will need the economy to stabilize before they can see any positive sign of recovery in the market.